Building a Brand (afternoon session)

About this event

Small Business Series with Pioneer & Charp Consulting

Join us for an interactive workshop experience designed to help your business break through in 2026.

Session 1: Building a Brand - For New Business Owners

This session will be held at two times on Tuesday, January 13, 2026. Choose one time (10 am or 1pm) at registration.

​Building a Brand - A FREE Interactive Workshop for New Business Owners

​You Started a Business. Now What?
​Before you Google another business question, join us for a power hour that actually helps you move forward.

​This interactive workshop brings together business strategy and financial empowerment to help you build a brand that connects your passion to profit - and set up systems that support sustainable growth.

​If you are feeling overwhelmed by what to do next, this session is for you!

​What You'll Learn
​Part 1: Purpose, Brand, and Clarity
​Facilitated by Michelle Charpentier, Charp Consulting

​Why Do You Have This Business?
Define your mission, vision, and values to anchor every decision in purpose (your why).

​Building a Personal Brand & Brand Voice
Learn how to show up confidently online - especially when your business isn't a household name yet.

​Identify your authentic brand tone and story

​Understand which platforms (LinkedIn, Instagram, etc.) best reach your target customers

​Decision-Making Through Goals
Discover how to make business decisions that align with your values and desired outcomes.

​Part 2: Goal Setting & Accountability

​SMART Goals Framework
Break down your top 3 goals for the year into clear, measurable steps.

​Accountability Tools
Create systems for follow-through and celebrating wins.

​Free & Low-Cost Systems
Tools to organize operations, separate finances, and simplify day-to-day tasks.

​Part 3: Financial Empowerment
​Facilitated by Nadia Murtaugh, Pioneer

​Overview of Pioneer's small business resources

​Establishing your business: Do you have the right people in your corner?

​Keeping your personal and business finances separate

​How do business accounts work? What paperwork is needed?

​Lines of credit and small equipment loans with quick decision timelines

​What You'll Leave With
​✓ A framework to define your mission, vision, and values (with a workbook to complete on your own)
✓ A goal-setting template and accountability tools you can implement immediately
✓ Clarity on your brand voice and which platforms to prioritize
✓ A checklist of financial next steps to become "bankable"
✓ Knowledge of resources and how to access them
✓ Networking with fellow business owners over refreshments
✓ Special post-workshop offers for attendees

​This is a FREE Event - But Space is Limited
​Due to the intimate, interactive nature of this workshop, seating is limited. Reserve your spot today.

​REGISTER NOW TO RESERVE YOUR SPACE!
https://luma.com/y07vvsux


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​About Your Facilitators
​Michelle Charpentier | Charp Consulting
Michelle brings 20 years of experience in brand strategy, operations, marketing and customer experience, having worked with luxury brands like David Yurman and John Hardy. As the founder of Charp Consulting, she helps entrepreneurs and small business owners build sustainable, purpose-driven businesses through strategic planning, branding, and systems development.

​Nadia Murtaugh | Pioneer
Nadia Murtaugh is the Assistant Branch Manager and is passionate about supporting the success of business owners. She brings over five years of experience working closely with small businesses and is on the board of directors of the RCS Community Business Association. Pioneer is committed to supporting local small businesses with personalized financial services, quick lending decisions, and comprehensive business resources including HR consulting, retirement planning, and benefits management.